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Music on hold and on-hold advertising

Music on hold is one of those things that many business owners don’t give a second thought to.  This is a mistake, as it can make a big difference in retaining callers, and can have a direct impact on sales.

First of all, having something playing to callers on hold means fewer hang-ups.  This is because if you have silence on hold, many people will think they’ve actually been disconnected, and they will hang up.  In fact, according to a USA ...

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